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Explore our top custom board game solutions — designed and manufactured for American families, hobby retailers, and game publishers.
At Tokence Import & Export Co., Ltd., we are more than just a trading company — we are pioneers and innovators in the tabletop gaming industry, proudly serving the United States market.
With a steadfast commitment to excellence, Tokence has carved a niche as a trusted OEM partner for game companies, indie publishers, Kickstarter creators, and importers across the United States. From concept to carton, we handle every detail of the production process — so you can focus on your brand and your players.
Our two dedicated factories — Chaoyang Packing Factory and Feidi Printing Factory — combine state-of-the-art printing technology with skilled craftsmanship to deliver board games that meet the highest standards demanded by the American market, including ASTM F963 toy safety compliance.
VIEW MOREFrom your first idea to delivery at your US warehouse — we manage every step with precision and transparency.
The United States is the world's largest and most dynamic market for tabletop and board games, with robust growth driven by digital detox culture, family bonding trends, and a thriving indie game publishing ecosystem.
The US board game market surpassed $3.5 billion in retail value in 2024 and is projected to grow at a CAGR of over 9% through 2030. Hobby game stores, mass-market retailers like Target and Walmart, and direct-to-consumer e-commerce channels on Amazon and Kickstarter are all expanding their board game categories rapidly. The post-pandemic "analog renaissance" has permanently elevated consumer interest in physical tabletop experiences.
While game design and publishing are concentrated in US hubs like Seattle, New York, Chicago, and Los Angeles, the majority of physical board game manufacturing is fulfilled through Asia-based OEM factories — particularly in China — due to cost efficiency, materials diversity, and production scale. American publishers rely on trusted overseas partners like Tokence to produce high-quality components including custom dice, acrylic figures, wooden tokens, specialty cards, and multi-layer game boards, then ship to US fulfillment centers via consolidated freight.
The United States leads globally in Kickstarter board game campaigns, with hundreds of successful projects raising millions annually. Indie designers and small publishers require flexible OEM partners capable of low-to-mid MOQ production runs with premium component quality. Tokence specializes in exactly this segment — offering US clients prototype services, small-batch sampling, and scalable mass production with full artwork and component customization, making us the preferred factory partner for American Kickstarter creators.
Understanding what drives the US market helps us design and manufacture board games that resonate with American consumers and retail buyers.
US consumers and retailers are increasingly demanding eco-conscious board game components. Tokence responds with FSC-certified wood tokens, soy-based inks, recycled cardboard game boards, and plastic-free packaging options — helping American brands meet their sustainability commitments and appeal to environmentally aware shoppers at retailers like Whole Foods Market and specialty toy stores.
The US K-12 education sector and homeschooling community are fueling explosive demand for STEM-oriented and educational board games. Schools, libraries, and after-school programs across states like California, Texas, and Florida are procuring custom game sets that teach math, coding logic, science concepts, and social-emotional learning. Tokence manufactures educational game kits with custom boards, affirmation cards, sticker sets, and specialty components tailored for classroom and family learning environments.
American hobby gamers are willing to pay a premium for games featuring metal coins, acrylic standees, neoprene mats, laser-cut wooden pieces, and embossed game boards. This "Deluxe Edition" trend — popularized by publishers like Stonemaier Games and CMON — has created a strong demand for high-end OEM manufacturing. Tokence's expertise in mixed-material components, including our signature metal tokens and hexagonal acrylic game pieces, directly addresses this growing premium segment of the US market.
From Seattle indie studios to New York-based toy brands and Chicago educational publishers — American companies trust Tokence because we combine 25+ years of manufacturing expertise with deep understanding of US market requirements: ASTM compliance, Amazon FBA-ready packaging, Kickstarter fulfillment timelines, and the premium component quality that American consumers expect. Our dedicated project managers provide English-language communication, transparent production tracking, and reliable on-time delivery to US ports.
GET A FREE QUOTE TODAYFun board games serve a wide range of commercial, educational, and social contexts across the United States — here's where our OEM products make an impact.
Over 70% of American families report playing board games together at least monthly. Our OEM family game sets with metal tokens and colorful boards are designed to deliver memorable game nights for households from New England to California.
Public schools, charter schools, and library systems across all 50 states use custom educational board games for curriculum enrichment. Our affirmation card sets, foldable boards, and sticker kits are popular with K-8 educators and school counselors.
America's 3,000+ friendly local game stores (FLGS) are the heartbeat of the hobby gaming community. Independent retailers in cities like Portland, Austin, and Denver rely on unique, well-crafted games to differentiate from big-box competitors — exactly the niche our premium OEM products fill.
Fortune 500 companies and HR consultants across New York, San Francisco, and Chicago commission custom branded board games for team-building events, trade shows, and corporate gifting. Our fully customizable game components — from branded dice to company-themed game boards — make Tokence the go-to OEM for B2B game projects.
American game designers launching on Kickstarter, BackerKit, and GameFound need reliable OEM partners for prototype production and mass manufacturing. Tokence supports US creators with rapid sample turnaround, flexible MOQs, and Kickstarter-optimized packaging and fulfillment logistics.
US-based Amazon sellers and DTC e-commerce brands source custom board games from Tokence with Amazon FBA-compliant packaging, barcode labeling, and drop-ship-ready carton configurations — enabling seamless integration with US warehouse and fulfillment networks.
Licensed therapists, mental health clinics, and wellness coaches across the US use affirmation-based board games and mindfulness card games as therapeutic tools. Our OEM affirmation card sets and foldable vision board kits are specifically designed for this growing wellness gaming segment.
Board games are consistently among the top-selling gift categories during the US holiday season (Thanksgiving through Christmas). Retailers and gift brands partner with Tokence for custom-packaged game sets that stand out on shelves at Target, Barnes & Noble, and specialty gift boutiques nationwide.
Crafting Legends One Card at a Time — Tour our state-of-the-art manufacturing facilities powering US board game brands.
Browse our extended range of OEM board game products — each fully customizable for US brands, publishers, and retailers.
Ready to bring your board game idea to life for the US market? Contact our team today for a free consultation and quote.
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